Off Markets

faqs

What is an off market property?

An off-market property is one that isn’t publicly advertised online – you won’t find it listed on platforms like Realestate.com.au or Domain. A wide range of properties across Melbourne sell off-market at all price points, from one-bedroom apartments to multi-million dollar homes.

Off-market properties come in several forms, including:

Genuine Off-Markets:
Properties that are never intended to be advertised online.

Pre-Markets:
                   
These properties will eventually be listed online—whether in a week, a few months, or longer—but can be purchased before they officially hit the market. We refer to these as ‘pre-markets,’ though some agents might still call them ‘off-market.’

General Authority Off-Markets:
Properties not listed online but available through multiple real estate agencies, each with the ability to sell them.

Buyer-Matched Opportunities:
In some cases, an agent has a relationship with a vendor whose property isn’t officially on the market. While there’s no formal authority to sell, the vendor may be open to offers if the right buyer is introduced.

How many off markets are available?

At any given time, thousands of off-market properties are available for sale.

On average, we secure approximately 30-40% of our clients' properties through off-market purchases.

Some off-market properties present excellent opportunities—well-priced, A-grade homes with motivated vendors ready to sell. However, others may not be worthwhile, such as those where vendors are merely 'testing the market' or shopping their property around with multiple agents and little commitment to a sale.

Our role is to maximise property options for our clients by carefully assessing each off-market property on its merits, filtering out unsuitable options, and identifying genuine opportunities with committed sellers.

In slower, buyer-favoured markets, we often see an increase in off-market listings, as vendors may be reluctant to invest in marketing costs or launch a full-scale online campaign.

How do buyers agents get access to off markets? 

As dedicated buyer’s agents, we provide our clients with exclusive access to off-market properties through our extensive agent networks and proprietary database. Our proactive approach includes:

Targeted communication:

We send weekly buyer briefs to all agents within our clients' preferred search areas, ensuring they stay informed of our specific requirements.

Proactive outreach:

Regular and strategic phone calls to local agents—our most effective method—helps us uncover hidden opportunities that aren't publicly advertised.

Our exclusive off-market database:

We maintain a comprehensive record of hundreds of off-market properties we’ve been alerted to, providing our clients with a competitive edge from the very beginning 

Agent-matched opportunities:
Local agents frequently reach out to us with off-market properties, allowing us to match them directly with suitable buyers.

Exclusive inspections:

In select cases, our relationship with local agents enables us first access to inspect and secure properties before they reach the broader market, eliminating competition for our clients. 

Trusted agent relationships:
Our long-standing relationships with local agents often provide access to off-market opportunities that other buyers may not uncover themselves—such as properties without formal selling authorities or those in sensitive vendor situations.


Why do vendors sell off market?

Some vendors choose to sell off-market due to specific circumstances. Common reasons include:

Privacy: High-profile individuals may prefer discretion, limiting who knows about the sale.
Personal Reasons: Vendors may want a hassle-free, low-stress process, especially during sensitive times like relationship breakdowns or busy family life.
Access Issues: Tenants may restrict property access, making open inspections difficult.
Poor Presentation: Vendors may avoid costly styling or staging, especially if the property is tenanted.
Stress: Selling can be overwhelming; off-market sales allow for a slower, less pressured approach.
Soft Market: In cooler markets, vendors may hesitate to list publicly.
Similar Properties: Agents with pre-qualified buyers for similar homes can sell without a full campaign.
Testing the Market: Some vendors “test the waters” off-market to gauge interest without committing to a price.
Busy Agents: In hot markets, agents may sell off-market to manage high volumes.
Buyer Match: Agents with buyers in mind can streamline the process, saving time and costs.
Cost-Saving: Avoiding advertising, styling, and inspection costs.
Agent Tactics: Agents may suggest off-market to secure listings, even if unsure of a quick sale.
General Authority: Multiple agents compete to sell the property, creating urgency.

Off-market sales cater to privacy, convenience, and flexibility, depending on the vendor’s priorities.

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